Theme: “Building the Roads to Spread the Word about Veterans, the American Legion Auxiliary and our Programs.”
Public relations promotes who we are, what we do, and why we matter along with building Brand Loyalty.
Areas of Emphasis:
- Build Brand Loyalty of the American Legion Auxiliary through the utilization and promotion of websites, social media, and electronic communications. Branding makes us appealing to the public and they will understand our common goal of helping our hero veterans and their families.
- When reporting to the media; gather correct and pertinent information with who, what, when, where, why, and how.
- Always be prepared to help a fellow hero:
- Radio and television interviews give you a short, allotted time. When interviewed, know exactly what you want to say, so the interviewer is not asking a lot of questions.
- When submitting newspaper articles, they need to be short, sweet, and to the point. If a newspaper person comes to your event, have a story prepared for them.
- When using social media. Be Precise. Our American Legion Auxiliary Brand is our identity.
- Wear your American Legion Auxiliary apparel and pins out and about.
I will be compiling a press book for President Arlene. Please send me the whole page of your newspaper article that appears in the newspaper, fliers, and pictures from social media.
Kris McIntyre | kmcintyre88@yahoo.com | 630-870-8173
Department Awards
- BURN’S REEL STARS PLAQUE – for the best Unit Press Book submitted.
- JULIA’S MUSICIANS PLAQUE – for the best District Press Book submitted.
Personal Awards
- $10 to the runner up for the Burn’s Reel Stars Plaque.
- $10 to the runner up for the Julia’s Musicians Plaque.
Awarded at Junior Conference.
- $10.00 First Place for the most outstanding Media Book by Juniors (Class I and II).
- $8.00 Second Place for the most outstanding Media Book by Juniors (Class I and II).
- $5.00 Third Place for the most outstanding Media Book by Juniors (Class I and II).
Resources from National
- How to Write a News Release
- How to Develop a Website
- ALA Brand Guide
- Public Relations Tool Kit
- Log into the National Website to Access these Items: Click Here
Department Resources