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American Legion Auxiliary
Department of Illinois

Public Relations

Beverly Sheley

My theme this year is: "Informing the Public of American Legion Auxiiary Crafts and Programs"

Public Relations promotes who we are, what we do, and why we matter.

When reporting to the media, gather correct and pertinent information with who, what, when, why and how.

Be prepared: Radio and television interviews give you a short allotted time.  When interviewed, know exactly what you want to say so the intervierwer is not asking a lot of questions.

When submitting newspaper articles, they need to be short and to the point.  If a newspaper comes to your event, have a short story prepared for them.

Our American Legion Auxiliary brand is our identity.  Wear your American Legion Auxiliary apparel and pins when out and about.  Branding makes us appealing to the public and they will understand our common goal of helping veterans and their families.

Please use caution when using ALA.  If you google ALA you will find American Library Association or American Lung Association
, you will not find American Legion Auxiliary.  When speaking to the public, please say American Legion Auxiliary.  It may take longer to write or say American Legion Auxiliary, however this is who we are: American Legion Auxiliary.

I will be compling a press book for President Patti.  Please send me the whole page of your newspaper article that appears in the newspaper. 

Resources from National

Log into the National website to access these items
  • How to write a News Release
  • How to Develop a Website
  • ALA Branding Guide
  • Public Relations Tool Kit

Department Resources