Placeholder Picture

American Legion Auxiliary
Department of Illinois

Public Relations

Karen Melone
blondeangel13355@aol.com
630-454-4863 (c)
630-543-4278 (h)

Public Relations is a Valuable Tool in the Conservation and Growth of Membership


What is Public Relations? Promoting who we are, what we do, and why we matter strengthens our brand and makes us appealing to potential members who will recognize our common goal of helping veterans, service members and their families.

• After Unit or District meetings, write up an article with a picture if possible and send to your local newspaper. When the paper comes out, save the whole page, as we need the date and name of the newspaper. Make a press book for your Unit and/or District. Units please send a copy to your District, Division and Department (me) PR Chairperson. I would like to get the copies for Department once a month so I can start compiling a press book for our President.

• Let’s encourage our Juniors to write articles and send the articles to the newspaper. Let everyone know what our Juniors are doing for our Veterans. Have a Junior in their unit make a press book. I would like to have several books brought to the Junior Department Conference.

• Use Social Media as much as possible to keep members and public informed.

1. Send Emails to all members in your Unit: Minutes, Upcoming events etc.
2. Use Facebook and Twitter to promote Auxiliary Events and Activities
3. Use News Releases to get the word out to the papers.
4. If you haven’t already, set up a Unit Website.

• Put out a newsletter and send a copy to me.

If you can think of other ways to keep spreading the word, let us know.

• Wear your Auxiliary pins and shirts with logo. Use your garment bags with logo at
American Legion Auxiliary functions.

The Department Public Relation Awards are as follows:

• Burns Reel Star’s Plaque for the best overall Unit Press Book submitted

• Julia’s Musicians Plaque for the best District Press Book submitted

• $5.00 First Place for the most outstanding Media Book by Juniors (Class I & II).
This will be awarded at the Junior Conference

• $3.00 Second Place for the most outstanding Media Book by Juniors (Class I & II). This will be awarded at the Junior Conference

• $2.00 Third Place for the most outstanding Media Book by Juniors (Class I & II).
This will be awarded at the Junior Conference

• $5.00 Personal award for Runner up to Burns Reel Star’s Plaque (Unit press book)

• $5.00 Personal award for Runner up to Julia’s Musicians Plaque (District Press Book)

Resources from National

Log into the National website to access these items
  • How to write a News Release
  • How to Develop a Website
  • ALA Branding Guide
  • Public Relations Tool Kit

Department Resources