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American Legion Auxiliary
Department of Illinois

Public Relations

Beverly Sheley

My theme this year is: "Informing the Public of American Legion Auxiiary Crafts and Programs"

The American Legion Auxiliary offers so many good programs, but if the public is not aware of them, what good are they? As public relations chairman and members of the American Legion Auxiliary, it is your duty to make the public aware of our wonderful programs. Ask your educational chairman, your president or you, yourself as public relations chairman to inform your schools, the newspapers and radio stations about our scholarships. American Legion Auxiliary Illini Girls State needs to get to the public for girls to have information and attend. Americanism essays and poppy contest rules need to be known for students to participate. Leg work, meeting with schools, talking about our programs help make the public aware of what the American Legion Auxiliary has to offer.

Most newspapers love to have children or the mayor in the paper. Take advantage of this. Have the newspaper take pictures of the children winning p0ppy poster contests, scholarships or ten of anything. Have the newspaper take a picture of the mayor signing the poppy proclamation. Radio stations are required to have public service announcements, let that psa be about the American Legion Auxiliary and their wonderful programs. Get an interview on your local radio station and talk about our programs. Most of the time all it takes is to ask. So…just ask!

If we do not keep the public informed to our programs, they will never know about them.
I will be presenting President Patti with a public relations media book. If you would like your articles to be in this book, please send me the whole page of the newspaper your article appears in.

My theme this year is: "Informing the Public of American Legion Auxiiary Crafts and Programs"

Public Relations promotes who we are, what we do, and why we matter.

When reporting to the media, gather correct and pertinent information with who, what, when, why and how.

Be prepared: Radio and television interviews give you a short allotted time.  When interviewed, know exactly what you want to say so the intervierwer is not asking a lot of questions.

When submitting newspaper articles, they need to be short and to the point.  If a newspaper comes to your event, have a short story prepared for them.

Our American Legion Auxiliary brand is our identity.  Wear your American Legion Auxiliary apparel and pins when out and about.  Branding makes us appealing to the public and they will understand our common goal of helping veterans and their families.

Please use caution when using ALA.  If you google ALA you will find American Library Association or American Lung Association
, you will not find American Legion Auxiliary.  When speaking to the public, please say American Legion Auxiliary.  It may take longer to write or say American Legion Auxiliary, however this is who we are: American Legion Auxiliary.

I will be compling a press book for President Patti.  Please send me the whole page of your newspaper article that appears in the newspaper. 

Resources from National

Log into the National website to access these items
  • How to write a News Release
  • How to Develop a Website
  • ALA Branding Guide
  • Public Relations Tool Kit

Department Resources