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American Legion Auxiliary
Department of Illinois

Public Relations

Chairman Judy Ehlers
815-689-2778
judye@frontiernet.net

Spread the Word and Reach Gold for Our Veterans

What is Public Relations? Promoting who we are, what we do, and why we matter strengthens our brand and makes us appealing to potential members who will recognize our common goal of helping veterans, service members and their families.

Since we do not have the new ALA Programs Action Plan till after National Convention, I will tell you what I would like to see all Units and Districts do about Spreading the Word……..

• After Unit or District meetings…write up an article with a picture if possible and send to your local newspaper. When the paper comes out, save the whole page, as we need the date and name of the newspaper. Make a press book for your Unit and/or District. Units send the District, Division and Department (me) PR Chairperson a copy. I would like to get the copies for Department once a month so I can start compiling a press book for our President.

• Let’s encourage our Juniors to write articles and send to the newspapers. Let everyone know what our Junior are doing for our Veterans. Have a Junior in their unit make a press book. Would like to have many books come to Jr Dept. Conference.

• Use Social Media as much as possible to keep members and public informed.
1. Send Emails to all members in your Unit: Minutes, Upcoming events etc.
2. Use Face book and Twitter to promote Auxiliary Events and Activities
3. Use News Releases to get the word out to the papers.
4. If you haven’t already, set up a Unit Website.

• Put out a newsletter and send me a copy.
If you can think of other ways to keep spreading the word…..let us know.

• Wear your Auxiliary pins, shirts with logo, carry bags with logo.

The Department Public Relation Awards are as follows:

• Burns Reel Star’s Plaque for the best overall Unit Press Book submitted

• Julia’s Musicians Plaque for the best District Press Book submitted

• $5.00 First Place for the most outstanding
Media Book by Juniors (Class I & II).

This will be awarded at the Junior Conference

• $3.00 Second Place for the most outstanding Media Book by Juniors (Class I & II). This will be awarded at the Junior Conference

• $2.00 Third Place for the most outstanding Media Book by Juniors (Class I & II).
This will be awarded at the Junior Conference

• $5.00 Personal award for Runner up to Burns Reel Star’s Plaque (Unit press book)

• $5.00 Personal award for Runner up to Julia’s Musicians Plaque (District Press Book)